TIO Technology is an independent brand in the trendy personal care niche. The founder once stated: 'TIO aims not only to create a new category in personal care but also to represent the fashion and style of the younger generation.' Based on in-depth industry insights, we precisely defined its category strategy. From category strategy, category branding, and discourse system to planning five explosive products for four major target groups, we implemented an integrated approach from the brand-new VI system for the category to the detailed implementation of online product pages and offline store strategy. We truly integrated strategy, creativity, and design to empower the brand's business value.